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DPDP Act for E-Commerce: Consent, Cookies & Customer Data (2026)

KavachOne Privacy Research Team·16 February 2026·7 min read

In short

For e-commerce in 2026, DPDP Act compliance means capturing purpose-first marketing consent, deploying a cookie consent manager with prior blocking, handling high volumes of Data Principal rights requests through DSAR automation, and protecting customer, payment and behavioural data across channels.

Marketing consent done right

Capture purpose-specific consent for marketing and personalisation so campaigns stay lawful and trusted, without killing conversion.

Cookies and trackers

Online retail stacks are tracker-heavy. A cookie consent manager scans, blocks and records consent automatically across your storefront.

DSAR at scale

High traffic means many rights requests. Automate DSAR capture, verification and fulfilment to meet timelines.

FAQ

Yes. E-commerce sites using cookies and trackers that collect personal data need valid consent under the DPDP Act 2023, best delivered via a cookie consent manager.

#DPDP Act ecommerce#ecommerce consent management 2026#online retail cookies India#ecommerce data protection

Need help with DPDP compliance?

KavachOne delivers consent management, audit and certification across India for 2026.